Technology is a growth-driver. If a company decides against embracing the latest innovations, they lag behind their competition. It’s just the way the current market operates.
In 2018, the industry spent over $1.1 trillion on digital transformation – that is, IT solutions that enhance the contemporary user’s experience through improved UX (user experience) and more robust security.
In today’s world, with the ‘post-digital’ age just over the horizon, where should SMBs be investing their money? What technologies are predicted to stick around in the long-term?
Here are the four types of tech that you, as a business owner, should allocate your valuable funds to.
1. Mobile technologies
More than half of all web traffic comes from a smartphone. If your business doesn’t cater to mobile users, you are losing out.
So, what kinds of mobile technologies are worth your investment? Here are a few to get you started:
- Mobile-friendly websites. This is a no-brainer. Your website should be responsive – make it easy for a mobile user to find the information they are looking for. Simple features like click-to-call functionalities are critical. What’s more, it’s no secret that Google prioritizes mobile-friendly sites, meaning you’re sure to see a bump in your ranking with mobile responsiveness.
- Mobile-friendly payment systems. If you offer a product or service, give your customers the tools they need to make a payment via their mobile device.
- Mobile apps. If it lends to your business, create an app that your audience can download.
2. Cloud storage services
Chances are, your business is collecting and storing more data than ever before. If you are still using an in-house only storage device, it’s time to switch to a cloud-only or hybrid solution.
Cloud storage offers several significant benefits:
- Affordable. Cloud services are flexible, meaning you only pay for the storage space you need. Plus, there are no upfront or maintenance costs.
- Scalable. If your business grows, so too will your data storage requirements. Cloud services make it quick and easy to increase your storage capacity.
- Secure. Cloud storage providers house your data in incredibly secure server rooms – James Bond-style technologies like finger-print locks and face recognition are very real realities.
3. Remote collaboration tools
The modern-day worker doesn’t want to be shackled to a stuffy office cubicle. They want the freedom to work from anywhere at any time. The shift toward remote workspaces doesn’t just benefit employees – studies have found that workers are up to 13 percent more productive when working from home.
To facilitate effective remote collaboration, you must invest in the right tools. We’ve already touched on cloud storage, which offers reliable remote access. What else is needed?
- Instant messaging services
- Video conferencing services
- Real-time document collaboration tools
- Project management software
- VoIP systems
We’ve saved perhaps the most vital technology to invest in until last: cybersecurity.
There are two sides to every coin. Technology has the power to revolutionize the way you conduct business. It can increase your profit, improve working conditions, and enable you to share your passion and commitment with the world. But it can also stop you dead in your tracks.
Cyberattacks are growing increasingly rampant despite improvements in security defenses. Further, SMBs are hot targets. Their networks are data goldmines that lack the sophisticated security measures implemented by larger organizations with bigger budgets.
If you want your business to survive in today’s digital-reliant society, you must invest in cybersecurity. A qualified, experienced IT services provider can help you perform a risk assessment, identify vulnerabilities, and safeguard your business, employee, and client data.